Privacy Policy
Last updated: May 13, 2026
Essencera LLC ("Essencera," "we," "us," or "our") operates essencera.pet (the "Site"). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our Site or make a purchase.
By using the Site, you agree to the terms of this Privacy Policy.
Information We Collect
When you visit, browse, or make a purchase from the Site, we may collect the following information:
Information you provide directly:
- Name
- Email address
- Shipping and billing address
- Phone number
- Payment information (processed by our payment processors, not stored by us)
- Order history
- Communications with our customer service team
Information collected automatically:
- IP address and approximate location
- Browser type, device type, and operating system
- Pages viewed, time on site, referring URLs
- Cookies and similar tracking technologies
- Purchase behavior and shopping cart activity
Information from third parties:
- Social media platforms if you interact with us there
- Marketing partners and analytics providers
- Payment processors confirming successful transactions
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Send order confirmations, shipping updates, and customer service communications
- Respond to your questions and requests
- Send marketing emails about products, promotions, and updates (you can unsubscribe at any time)
- Improve our website, products, and customer experience
- Detect and prevent fraud or abuse
- Comply with legal obligations
- Analyze site traffic and customer behavior
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate the Site and improve your experience. These include:
- Essential cookies required for the Site to function (shopping cart, checkout)
- Analytics cookies to understand how visitors use the Site (Google Analytics, Microsoft Clarity)
- Marketing cookies to deliver relevant advertising (Google Ads, Meta Pixel)
- Preference cookies to remember your settings
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
How We Share Your Information
We do not sell your personal information. We share information only with:
- Service providers who help us operate our business (Shopify, payment processors, shipping carriers, email platforms, analytics providers)
- Marketing platforms to deliver advertising on our behalf (Google, Meta)
- Legal authorities when required by law, court order, or to protect our rights
- Business transfers in the event of a merger, acquisition, or sale of assets
All third-party service providers are required to protect your information and use it only for the purposes we specify.
Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information ("right to be forgotten")
- Restrict or object to certain processing of your information
- Data portability to receive your information in a usable format
- Withdraw consent for marketing communications at any time
- Opt out of the sale of personal information (we do not sell your information)
To exercise any of these rights, email us at contact@essencera.pet. We will respond within 30 days.
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to know what personal information we collect
- Right to delete your personal information
- Right to opt out of the sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, contact us at contact@essencera.pet.
European Residents (GDPR)
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation including the rights listed above. Our legal basis for processing your information includes:
- Performance of a contract (processing your order)
- Legitimate business interests (improving our products and Site)
- Your consent (marketing communications)
- Legal obligations (tax, accounting, fraud prevention)
You also have the right to lodge a complaint with your local data protection authority.
Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, tax, and accounting obligations
- Resolve disputes and enforce our agreements
Order records are typically retained for 7 years for tax and accounting purposes. Marketing data is retained until you unsubscribe or request deletion.
Data Security
We implement reasonable security measures to protect your information including SSL encryption, secure payment processing through PCI-compliant processors, and limited internal access to customer data. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
The Site is not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
International Data Transfers
If you are visiting from outside the United States, please note that your information may be transferred to and processed in the United States or other countries where our service providers operate. By using the Site, you consent to this transfer.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any information.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent changes. Significant changes will be communicated through the Site or by email.
Contact Us
For any questions, concerns, or requests related to this Privacy Policy, contact us at:
Essencera LLC Email: contact@essencera.pet
We respond within 24 hours on business days.
