PureWash Shampoo

Pure Wash combines a gentle cleansing system with an unusually comprehensive moisture and amino acid complex. Designed to remove dirt, sweat, buildup and odor without leaving the coat stripped, it cleans thoroughly while supporting softness, hydration and natural movement.

THE CLEANSING SYSTEM
Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate + Cocamidopropyl Betaine
A carefully balanced surfactant system selected for effective cleansing with a softer skin and coat feel. Together, these cleansers lift oils, dirt and everyday buildup while creating a rich, easy-to-rinse wash.

DUAL HYALURONIC ACID
Hydrolysed Sodium Hyaluronate + Sodium Hyaluronate
Two forms of hyaluronic acid are included as moisture-binding humectants. They help attract and retain water, supporting hydration and a softer, more conditioned feel after cleansing.

AMINO ACID COMPLEX
Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine + Phenylalanine
A broad blend of amino acids, components naturally associated with skin and hair, helps condition the coat and support moisture retention. The result is a softer, smoother finish without relying on heavy coating ingredients.

NMF-INSPIRED HYDRATION
Sodium PCA, Sodium Lactate + PCA
These highly effective humectants are associated with the skin's Natural Moisturizing Factor (NMF). They are included to help bind moisture and maintain a comfortable, hydrated skin environment during and after cleansing.

PANTHENOL + GLYCERIN
Panthenol, or provitamin B5, conditions skin and hair while glycerin helps attract and retain moisture. Together they support the soft, balanced finish that distinguishes Pure Wash from a purely detergent-led cleanse.

CONDITIONING SUPPORT
Guar Hydroxypropyltrimonium Chloride + Polyquaternium-10
Conditioning polymers improve slip and manageability through the coat, helping reduce the rough feeling that can follow cleansing — particularly valuable for longer and denser coats.

SILVER CITRATE
Included as part of the formula’s preservation and product-protection system, helping maintain the integrity of the formulation.

VITAMIN E + EMOLLIENTS
Tocopheryl Acetate, Ethyl Oleate + Caprylic/Capric Triglycerides
A combination of conditioning lipids and vitamin E helps support softness and suppleness without compromising the clean finish.

FORMULA SUPPORT
Distarch Phosphate + Xanthan Gum
Distarch Phosphate and Xanthan Gum help create Pure Wash’s concentrated texture, while Sodium Gluconate, Trisodium Citrate and Sodium Hydroxide support stability and pH. The fragrance composition creates its subtle red fruit and vanilla character.

FULL INGREDIENT LIST
Aqua, Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Ethyl Oleate, Distarch Phosphate, Silver Citrate, Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Hydrolysed Sodium Hyaluronate, Polyquaternium-10, Serine, Valine, Proline, Threonine, Sodium Hyaluronate, Isoleucine, Histidine, Phenylalanine, Sodium Gluconate, Ethylhexylglycerin, Panthenol, Phenoxyethanol, Caprylyl Glycol, C13-C15 Alkane, Fragrance/Parfum, Diethylhexyl Syringylidene Malonate, Caprylic/Capric Triglycerides, Tocopheryl Acetate, Xanthan Gum, Cyamopsis Tetragonoloba, Sodium Hydroxide, Trisodium Citrate, Hexamethylindanopyran, Linalool, Citrus Aurantium Peel Oil, Limonene, Vanillin.