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The logo for Essencera, with the text arched over a paw print and the numbers 20 and 24.

Modern Dog Owners Are Leaving Shampoo Behind

Essencera is the first luxury cream grooming system designed to deliver healthier skin, softer coats, and salon-quality results.

Sensitive
Skin Safe

Sulfate
Free

Groomer Inspired

Recycled Packaging

TRAVEL READY

100 ml for easy,
on-the-go grooming

CONCENTRATED

Powerful clean with

less water waste

Sensitive Skin Safe

Gentle on
delicate skin

Lab-crafted

Scientifically formulated
for gentle care

cruelty free

Zero animal testing,
100% vegan

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“I started using this barrier balm on my cat’s dry nose and within just a few days I could see a noticeable difference. The dryness softened up, the flaky skin improved.

What I love most is that it’s gentle and clearly safe for cats. The texture is smooth, not overly greasy, and it absorbs well without leaving residue all over the furniture. My cat is usually picky about anything new, but she didn’t mind this at all.

It feels great knowing I’m using something clean and soothing on her skin. If your cat struggles with dry spots, or mild irritation, this balm is absolutely worth trying. I’ll definitely keep this in our routine.”


- J.C

18 Reviews

Calm Wash™ Cosmetic Lather Dog Shampoo

A gentler approach to grooming starts with better formulation. Calm Wash™ combines a concentrated cream texture with skin-supporting ingredients designed for softer coats and more comfortable skin after bath time.

$29.97

Helps Calm Itchy, Irritated Skin

Cream Texture With Less Mess & Waste

Softer Coats & Easier Brushing

Groomer-Level Results At Home

Sulfate-Free, Non-Stripping Formula

One-time purchase

$29.97

DESIGNED FOR COATS THAT DEMAND MORE

Now there’s a smarter way to groom your dog.

Many traditional shampoos rely on harsh detergents that can strip away natural oils, leaving sensitive skin and high-maintenance coats dry, tangled, difficult to brush, and more prone to irritation after bath time.

Double-coated
breeds

Two layers, both shed

For doodles, poodles, cavapoos, maltipoos, and double-coated breeds, this often means more matting, more scratching, and a grooming routine that feels frustrating for both you and your dog.

maltipoo/
poodle mix

Single coat, hair not fur

grooming recommendations

Coat Type

brushing frequency

Bathing frequency

Curly

Daily

Every 16 days

Double

Daily during shedding 3-4 times a week otherwise

Every 30 days

Short

Daily or 2-3 times a week

Every 21-30 days

Calm Wash™ is a pH-balanced cream cleanser made with cosmetic-grade ingredients inspired by luxury human skincare for sensitive skin and softer coats.



WHAT’S INSIDE CALM WASH™?



Aloe Vera

Known for its soothing and hydrating properties, aloe vera helps support skin comfort and reduce the dry feeling harsh shampoos can leave behind.



Botanical Oils

A blend of amino acids helps smooth the hair fiber, improve manageability, and support softer coats that feel easier to brush after bath time.

Botanical Oils

Selected botanical oils help nourish the coat, support hydration, and leave the fur feeling softer, shinier, and more comfortable after washing.

Coconut-Derived Cleansers

Gentle sulfate-free cleansers help wash away dirt and buildup while preserving the coat’s natural moisture balance for a softer, healthier-looking finish.

Hyaluronic Hydration Complex

Helps support long-lasting hydration and coat softness while helping maintain a more comfortable skin barrier after cleansing.

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Discover the Benefits

Discover the Benefits

Complete the routine

Customer Reviews

Based on 18 reviews
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(17)
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J
J.C.

I started using this barrier balm on my cat’s dry nose and within just a few days I could see a noticeable difference. The dryness softened up, the flaky skin improved.

What I love most is that it’s gentle and clearly safe for cats. The texture is smooth, not overly greasy, and it absorbs well without leaving residue all over the furniture. My cat is usually picky about anything new, but she didn’t mind this at all.

It feels great knowing I’m using something clean and soothing on her skin. If your cat struggles with dry spots, or mild irritation, this balm is absolutely worth trying. I’ll definitely keep this in our routine.

A
Anonymous

I don't always wash my dog but when I do I worry about this motor oil of a product that I put on him. Can 100% tell a difference between cheap brands and this. Also noticed he stopped licking his paws after one use.

A
Anastasiia

My Maltipoo's coat is SO much softer since switching to Pure Wash! The hyaluronic acid really hydrates without making her greasy. Coat Condition is a lifesaver for detangling, brushing used to be a nightmare ))

G
Gary

Made it through TSA as advertised. As flights are becoming more pet friendly this really made things easy.

S
Shaun

Got this for my rescue who had terrible skin issues. The organic oils really do make a difference... his itching has calmed down alot. The banana smell is mild which is perfect. Definitely sticking with this one.

Why Owners Keep
Coming Back

Because Essencera turns bath time into something easier, cleaner, and worth looking forward to.

What makes our moisturizer unique:

First cosmetic shampoo to hit US market


Cleanest ingredients for dogs skin


Parents want the best for their dog

Unlock 10% Off Your First Order

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FAQ

Your Dog Deserves Better Than Shampoo.

Upgrade to Essencera. The smarter grooming ritual for modern dogs.